'No eyeballs, no money': Lalit Modi on T20 growth in India

Ex-IPL chairman Lalit Modi said T20 cricket in India was once doubted, stating, "If someone is watching, then there will be money. If no one is watching, then there will be no money." He added, "If there are no eyeballs, there's no advertising dollars." The IPL changed the format's fortunes, turning it into a global, revenue-driven sporting phenomenon.