'Roadies' fame Rajiv changes career, now runs company helping D2C brands

Rajiv Lakshman, known for appearing as judge on 'Roadies' along with his twin brother Raghu Ram, has quit acting and hosting career. In February, Rajiv founded BARD, a branded entertainment and content studio based in Mumbai. The company helps build content intellectual property (IP) for D2C (direct-to-consumer) founders and brands. The brothers had quit 'Roadies' after Season 11.