'Sanfe' criticised for ad showing dark-skinned woman turning fair after using its cream

Skincare brand Sanfe is getting criticised online for promoting a product that shows a dark-skinned woman turning fair after using its 'instant tan and dead skin removal exfoliating gel'. It was shared with the text, "My husband...left me...because of my dark complexion and married a fair-skinned woman." "It's 2026, and we are...still equating [women's] worth with...skin colour," a person wrote.