60% Instagram followers of 66% Indian influencers are fake

The Indian influencer marketing industry, valued at over Rs 1,800 crore, grapples with the widespread phenomenon of fake follower fraud. KlugKlug's analysis reveals that nearly two-thirds of Indian Instagram profiles boast fake followers exceeding 60 percent, posing significant challenges for brands and legitimate creators alike. Question is, how to handle this fake onslaught of followers?