Aastey: Mindful athleisure startup for women in India
Aastey is a women-led athleisure brand promoting mindfulness, self-acceptance, and sustainability. Founded in 2020, it offers size-inclusive, eco-friendly activewear made from recycled fabrics. With standout collections like 'Airport Looks' and over ₹3.2 crore in sales, Aastey empowers over 2 lakh women to 'live aastey' through comfort, style, and conscious fashion.