Adidas faces backlash over one-shoe campaign featuring Israeli soldier who lest leg in Gaza

Adidas is facing boycott calls after featuring Israeli soldier Shalev Biton in its 'Single Shoe Service' campaign. Biton was wounded and lost his left leg during Israel’s 2021 military operation in Gaza. Pro-Palestinian activists criticised Adidas for featuring an ex-soldier involved in Gaza, calling the campaign insensitive to Palestinians who've suffered life-changing injuries during the war.