Aditya Birla Group's Grasim to enter paints sector with ₹5,000 cr investment

Grasim, which is owned by Aditya Birla Group, on Friday announced that it is set to enter the paints sector with an initial investment of ₹5,000 crore over the next three years. “The foray into paints is a strategic portfolio choice for Grasim as it looks to identify new growth engines," said Kumar Mangalam Birla, Chairman, Aditya Birla Group.