AI ads beat traditional ads in video completion rates: Report

AI-generated ads had a 92% video completion rate on connected TVs, compared with 90% for traditional ads, data from VDO.AI showed, Newsbytes reported. Online, AI videos also had a slightly higher completion rate of 71%, compared with 70% for traditional ads. Experts attributed the trend to AI's ability to study data and change ads for different audiences, languages and visuals.