Airtel acquires 8% stake in Bengaluru-based tech startup Lemnisk

Bharti Airtel announced that it has acquired an 8% strategic stake in Bengaluru-based tech startup Lemnisk. In a statement, the telecom major said it would work with Lemnisk to "build the world's largest customer data platform (CDP)". This will be done across its digital businesses such as Airtel Ads, Wynk Music, Airtel Xstream and Airtel Thanks app.