AJIO announces Big Bold Sale; launches ‘Fashion’s Most Wanted’ campaign

AJIO announced 'Big Bold Sale' offering 50-90% off on 5000+ brands with 1.3mn styles powered by Adidas, in association with Melorra, starting from June 1, 2023. The Fashion's Most Wanted campaign film starring Shraddha Kapoor & Rana Daggubati showcases brands in action-packed sequence. In the sale's biggest-ever edition, customers from 19,000+ pin codes pan-India can shop with discounts, it said.