Aman Gupta’s OFF/BEAT raises ₹100 crore in seed funding

Aman Gupta’s new venture OFF/BEAT has raised ₹100 crore in a seed funding round led by Bessemer Venture Partners. The funding highlights investor confidence in the startup’s focus on India’s evolving consumer behaviour and AI-driven business models. Gupta said the partnership brings strategic support, global expertise, and network advantages beyond capital.