Amazon & other firms launch 'Digital Commerce Coalition'  in India

E-commerce firms Eternal, Amazon, Swiggy, Meesho and Zepto have launched a 'Digital Commerce Coalition' platform in India to strengthen supply chains and contribute to economic development. The firms claimed the platform will also provide opportunities to entrepreneurs and small businesses. Earlier, an ICICI report said India's e-commerce market is expected to rise to $174-214 billion by FY30.