Amazon, Flipkart reduce discounts on most products over FDI norms

E-commerce platforms have reduced discounts on most products and are not selling them below cost price to comply with FDI policy. Puma India MD said discounts were down by 11-14% in January-March but the company's sale still increased by 16% on Flipkart and 21% on Amazon. Traders' body CAIT had termed the discounts "predatory pricing", alleging it upsets market dynamics.