Amazon launches 'Bazaar' to compete with Meesho, Flipkart's Shopsy

Amazon has quietly launched a new vertical called Bazaar, marking its entry into the fast-growing affordable fashion and lifestyle market. With Bazaar, The company aims to provide customers with a wide array of unbranded, cost-effective products. It is set to compete with established e-commerce players such as Meesho, Flipkart's Shopsy, and Reliance's Ajio.