Union Home Minister Amit Shah inaugurated NCCF initiatives in Kollam, Kerala, including the 'SHE Mart' scheme to empower rural women entrepreneurs. Over 2,500 retail outlets and 300 SHE Mart stores will be set up across Kerala, Tamil Nadu, and Karnataka. He also launched distribution of onions, Bharat Atta, and Bharat Rice via NCCF and NAFED mobile vans.