Ammonia harms hair without benefit for Indians: Expert

Ammonia is designed to 'swell' the hair cuticle so bleach can enter, a requirement for Westerners wanting blonde hair. Entrepreneur Shyam S Arya argues that since Indians primarily want to darken their hair, not lighten it, Ammonia is a destructive and unnecessary chemical. It ruins your hair texture and causes long-term dryness without providing any functional benefit.