Amul asked to stop 'misleading' ice-cream ad after HUL row

The Bombay High Court on Friday restrained popular brand Amul from telecasting advertisements found to be disparaging of frozen desserts of Hindustan Unilever (HUL). HUL had filed a suit in March 2017, stating that Amul's advertisements harmed its Kwality Wall's brand. HUL's suit claimed that Amul's ad was misleading and spread false and malicious information about frozen desserts.