App Store sees 'worst decline' as September net revenue falls 5% YoY: Analysts

Apple's App Store saw a net revenue decline of 5% year-over-year in September, investment firm Morgan Stanley said. Morgan Stanley analysts believed this to be "the worst decline in the history of the data", noting net revenue growth fell across App Store's top 10 largest markets. The analysts estimated net revenue for Google Play Store declined 9% year-over-year in September.