Apple becomes first brand to surpass $1 trillion in brand value

Apple has made history by becoming the first brand to surpass $1 trillion in brand value, according to Kantar's BrandZ global ranking. This marks a 15% increase from last year, securing Apple's position as the world's most valuable brand for the third consecutive year. Following Apple, Alphabet's Google and Microsoft hold values of $753 billion and $713 billion, respectively.