Apple registers new 'gen AI' subdomain ahead of WWDC 2026: Report

Ahead of its Worldwide Developers Conference (WWDC) next month, Apple has registered a new subdomain, 'genai.apple.com', MacRumors reported. The subdomain reportedly refers to "generative AI", popularised in recent years by OpenAI's ChatGPT and Anthropic's Claude. The new domain currently doesn't lead to a live webpage, and it remains unclear whether it will become a public-facing website.