Apple shares fall despite unveiling all-new Siri AI at WWDC

Apple's announcement of the all-new Apple Intelligence (AI)-powered virtual assistant, Siri AI, at WWDC 2026 on Monday failed to impress investors. The shares of the iPhone maker closed at $301.54, down 1.89%, despite Apple unveiling major AI-related updates. The market was hoping for a bigger AI breakthrough but instead viewed the new features as evolutionary rather than revolutionary.