B'luru couple turns ₹4-lakh loss into ₹2-cr venture

A Bengaluru couple's ₹4-lakh cloud kitchen venture failed, prompting them to shut it down and launch Kried, a fried-chicken burger brand from a food truck. They changed their strategy by moving to a food truck model and using social media to reach customers. The business reportedly generated around ₹2 crore in revenue within 10 months.