Baahubali promotional budget was 0, we used our brains: Rajamouli

SS Rajamouli shared that the budget for the promotion of 'Baahubali' was zero and that they did not buy any spots or pay anyone to put up the film's posters. He added they created digital posters and released characters to promote the film. "So...publicity happened but...we didn't spend money to do it. We just used our brains," Rajamouli said.