Baby product brands pivot to pet care in Japan as pets outnumber kids by 2 million

Amid historically low birthrate, pets in Japan have outnumbered children aged under 15 by more than two million. As a result, Japanese baby product manufacturers have pivoted to redesigning their product lines for "fur babies". Firms specialising in baby carriers, infant strollers and baby diapers are now developing dog hip carriers, shock-absorbing pet strollers and diapers for dogs and cats.