Big Bazaar guarantees 'Har Din Lowest Price’ on daily needs

Future Group, the country's biggest retailer, is changing its discount pricing strategy to 'Har Din Low Prices', in order for all retailers to drop grocery prices. The Kishore Biyani-owned retail chain claimed that prices of about 1,500 stock-keeping units at its Big Bazaar stores will be the lowest in the country, benchmarked against online and brick and mortar rivals.