Billionaire CEO vows $3 bn company to anyone proving Earth is flat

Columbia Sportswear CEO Tim Boyle has sparked global attention by pledging his $3 billion company to anyone who proves the Earth is flat. The tongue‑in‑cheek “Expedition Impossible” campaign demands a photo of the planet’s physical edge, blending humor, science, and marketing prowess to mock misinformation and reinforce Columbia’s adventurous brand identity.