BJP’s Bengal breakthrough: How ‘NaMoshkar’ won

BJP scripted history in West Bengal, ending Mamata Banerjee's 15-year rule with a landmark victory. Riding on anti-incumbency, strong grassroots strategy, and the 'NaMoshkar' campaign, the party connected with voters across regions. Issues like corruption, women's safety, and governance failures weakened TMC, while BJP's focused messaging and cultural outreach helped secure a decisive mandate.

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