Bournvita's Forced Packs aim to nudge society against forcing kids

Bournvita shared that as a society, we often force kids to follow particular career paths, overlooking their natural potential. At Bournvita, we wanted to open everyone's eyes, so we forced the iconic Bournvita jar to be something it wasn't meant to be, it stated, adding that if you too are against forcing kids, pledge with your Bournvita Forced Pack.