With an endorsement fees of Rs. 13 crore, India cricket team captain MS Dhoni has overtaken Virat Kohli (charging Rs 10 cr per endorsement) as the country's priciest cricketer. Remarkably, Dhoni's brand value has jumped by almost 60% in the last four months. He stands next only to Aamir Khan, who charges Rs. 15 crore per endorsement.