Brands aim for visibility on ChatGPT, Gemini amid AI-search boost: Report

Brands are aiming for visibility on AI chatbots such as ChatGPT and Gemini as Google ranking is no longer enough, Moneycontrol reported. "Conversion rates are up, and retention is stronger [in AI search]," Mobavenue Co-founder Kunal Kothari said. Pepper Co-founder Rishabh Shekhar said that this understanding is driving investment in Answer Engine Optimisation and Generative Engine Optimisation.