Britannia puts just 62% wheat in bread labelled '100% Whole Wheat', fined ₹1 lakh

The Central Consumer Protection Authority has fined Britannia Industries ₹1 lakh for advertising bread containing just 62% whole wheat flour as "100% Whole Wheat Bread". The authority also directed the company to stop using the claim immediately. It said the advertisement violated consumers’ right to accurate information about the product’s quality, quantity and composition.