Britannia to raise prices amid higher costs from Middle East war

Britannia will roll out selective price hikes and reduce grammage (quantity) this quarter to protect margins, said MD and CEO Rakshit Hargave. This comes amid rising input costs due to the West Asia conflict, "The mitigation measures include grammage adjustments and some of the packs, which are above Rs 10, will see some kind of price increase," Hargave told analysts.