Butt Baby Seat: Startup eases parenting with smart carrier

Butt Baby Enterprise, founded by Ruchi and Akash Jain, offers an innovative ergonomic baby carrier. With a strong digital presence and ₹14 crore revenue in FY25, the Kolkata-based startup addresses parenting pain points. Their flagship Butt Baby Seat features six carry positions, superior safety, and style, aiming for ₹22 crore revenue and an SME IPO soon.