B'wood films release trailer 30 days before, it's flawed strategy: Adivi

Actor Adivi Sesh has said that films' trailers are launched 30 days before the release in Bollywood. "They don't realise in that promotional campaign...you have nothing to grip the audience at the same level as the trailer...it's a flawed marketing strategy," he added. Adivi stated that trailers are released 10 days before the film's release in South India.