BYJU’S’ deal with Lionel Messi on hold amid challenges

BYJU'S has reportedly put on hold its deal with football icon Lionel Messi, who was announced as the first global brand ambassador for its social impact arm, Education For All. Announced in November 2022, the agreement between Messi and BYJU'S was set for three years, involving an annual sum estimated between $5 million and $7 million.