Cans of 'fresh air' from Italy's Lake Como being sold for ₹907 each

Communications company ItalyComunica is selling tourists cans filled with air from Italy's Lake Como for €9.90 (₹907) apiece. Each can contains 400 millilitres of "100% authentic air" collected from Lake Como, the company claims, reported CNN. The product is aimed to "create a souvenir that could be easily transported in a suitcase for tourists", the company said.