Cashfree partners with Biswa for festive campaign, waives payment fees

Cashfree has roped in comedian Biswa Kalyan Rath for its festive campaign, waiving payment gateway fees for new merchants on their first ₹20 lakh in sales. The offer includes a dedicated account manager and guaranteed next-day settlement. Cashfree, which powers over 1 million businesses, said 51% of online business volumes occur during the festive season.