B'luru startup ContentLens AI detects identity misuse using biometric signatures

A Bengaluru startup, ContentLens, uses AI-powered biometric signatures to detect identity misuse, fake endorsements, and cloned voices within minutes. CEO Rohan Sahu said the tech catches threats others miss. The company is partnering with music labels and brands to combat scams, copyright violations, and counterfeit content, enhancing online safety for celebrities.