Cracker Barrel sinks as rebrand backlash fuels worst year

Cracker Barrel is heading for its worst year since 1999, with shares down nearly 50% after a failed August rebrand triggered customer backlash and investor frustration. Activist Biglari Capital is pressuring the company to replace CEO Julie Masino, who says the public response feels like she has been fired by America, even after being re-elected last week.