Creator economy startup Rigi raises ₹100 cr from MS Dhoni, others

Rigi, a platform that helps creators manage and monetise their audience, has raised ₹100 crore in a funding round led by Elevation Capital. The round also saw participation from Sequoia Capital, Accel and Stellaris, and angel investors like cricketer Mahendra Singh Dhoni, CRED Founder Kunal Shah and others. The startup has now raised a total of $25 million to date.