Decoding The Souled Store’s explosive INR 235 Cr revenue leap

The Souled Store has been able to successfully position itself as a thriving omnichannel lifestyle brand that boasts 22 retail stores across India and has a presence on marketplaces like Flipkart and Myntra. Backed by the likes of Elevation Capital and Xponetia Capital, The Souled Store ships about 2.5 Lakh online orders every month.