Delhi's liquor sales rose 13.53% in the two weeks before Diwali, with ₹589.18 crore collected this year against ₹518.97 crore collected last year. Volume grew 11.96% to 3.31 million bottles. Sales on November 7, the day before Diwali, surged nearly 25%, reaching ₹79.25 crore. Experts attributed the growth to festive demand and gifting culture.