Diet Coke gets costlier in India, price hits record-high of ₹70

Select Coca-Cola bottlers and neighbourhood retailers across Delhi-NCR, Mumbai, Bengaluru and Goa have raised Diet Coke’s 330 ml can price to a record ₹70 from ₹50, Economic Times reported. The increase has been attributed to an aluminium can shortage triggered by the West Asia war. However, cans produced at Coca-Cola’s own plants still carry a maximum retail price of ₹50.