Durex Pakistan faces backlash over condom ad mocking sexual assault theme in 'Obsession'

Durex Pakistan is facing criticism over an advertisement themed around the horror film 'Obsession'. Users said the brand ignored the film's disturbing consent context and made light of non-consensual sex. Several social media users called the ad tone-deaf, accusing it of trivialising sexual assault and "promoting non-consensual sex". "This is literally disgusting," a comment read.