Duroflex #YawnOffSleepOn campaign reaches 8.7 million people

Matress brand Duroflex's #YawnOffSleepOn campaign on the importance of sleep that urges people to listen to their yawns, has reached out to 8.7 million people. "This has certainly taken the brand to new heights as well as created a stronger connect," Smita Murarka, Vice President, Marketing, Duroflex Mattresses said. People also won mattresses for sharing funny yawn videos, Duroflex said.