E-comm made business cheaper, easier for startups: Marico's Harsh Mariwala

Harsh Mariwala, Founder and Chairman of Marico, which owns Saffola and Parachute, said the emergence of digital marketing and e-commerce has made business easier for startups. He said firms can now prototype its products easily and use cheaper modes of marketing. "We have seen a whole host of new entrepreneurs entering the market," he added.