E-comm shifted from being convenience to necessity: DealShare Co-founder

E-commerce startup DealShare's Co-founder Vineet Rao said there has been a "behaviour shift from e-commerce being just a convenience to a necessity". "Once behaviour starts forming and consumers start appreciating the benefits...that's going to give disproportionate benefits in the post-COVID-19 world for players like us," Rao said. He added that the behaviour shift has been happening rapidly.