Emcure's Arth launches with Vidya Balan as ambassador

Emcure Pharmaceuticals has expanded its Arth range of women's health supplements, enlisting Vidya Balan as the brand ambassador. Focused on intimate care, sleep, and mental alertness, the campaign aims to empower women. Despite steady revenue growth in FY24, Emcure's profitability saw a slight dip, highlighting areas for improvement.