Engineer revives endangered crafts; annual revenues hit ₹50 lakh

Sushmita Kaneri, a software engineer, set up Gullakaari in 2023 to revive dying crafts and provide sustainable livelihoods to artisans. So far, it has revived 13 art forms across nine states and has created a network of 1000-plus artisans who make eco-friendly functional products in contemporary designs. The annual revenues have hit ₹50 lakh in just two years.