Everything you need to know about the business behind WPL

Tata Women's Premier League (WPL) gains momentum with sponsors like Dream11, CEAT Tyres, and Amul. Predicted to generate Rs 125 crore in revenue for BCCI and teams, WPL attracts new sponsors like JBL and HDFC Life. Marketers recognize its potential in engaging with female demographics, leading to increased investments and a positive outlook for future growth.